What I'm doing when I look at a photograph is basically a feat of reverse engineering. I want to look at the picture and be able to look into the lens, through the camera out the eyepiece or screen and into the eye and mind of the photographer when he or she took it.
It was American photographer Dorothea Lange who said, "The camera is an instrument that teaches people how to see without a camera." That quote implies a certain emotional investment in the creation of the image. For a photograph to be successful, it is not enough to simply create an image of the subject or scene in front of the camera. Essentially, what I am trying to do when I make a photograph, is not simply make an image of the subject but portray my reaction to it or experience of it.
Doing that involves a bit of self examination. How do I feel about the subject? What about the subject appeals to me? After answering these questions either literally or instinctively, the next question is, "What visual elements, line, shape, colour, form etc. can I use to emphasize the aspect of the image or scene that appeals to me?" This is where shooting with intent comes into play.
An architectural shot of a building is a collection of shapes and lines. A photograph of an Autumn scene is a pallette of warm toned colours. A portrait can consist of the abstract shapes of facial features or simply a warm inviting smile.
For the viewer to like a photograph, it has to appeal at a visceral level. Achieving that requires an emotional investment on the part of the photographer and a level of skill in bringing it out. Anything less is not a photograph, but just another picture.
...more later